Mass mailing subscription

  • Access to the IRCF mass mailing routing servers.
  • Base fee of 5 000 mails/month = 12€ HT/month (extensible)
  • Access to the web interface for the subscriber management, campaign and statistics
  • Newsletter simplified editor
  • Unlimited subscriber number
  • Subscription/unsubscription form to add into your website
  • GDPR respect
  • Advice to optimize your deliverability rate.

This product is currently out of stock and unavailable.

Description

  • Access to the IRCF bulk email routing servers.
  • Base fee of 5,000 emails/month = €12 excl. VAT/month (extensible)
  • Access to the web interface for subscriber management, campaigns and statistics
  • SMTP access (on demand)
  • Newsletter simplified editor
  • Unlimited number of subscribers
  • Subscribe/unsubscribe form to add into your website
  • GDPR compliance
  • Advice on optimizing your deliverability rate.

Usual questions:

  • What is inside the upload the first year after download?
    – The configuration of your DNS, SPF records, DKIM, DMARC (if we have access)
    – The SASL account creation, the configuration of your sender e-mail on our ad and/or transactional pools.
    – Template designing on the newsletter interface(optional).
    – Import of a subscriber listing on the newsletter interface (optional)
    – Our coaching to get to know the newsletter interface (optional).
  • Why do we need routing servers? Can’t I just use my own e-mail server?
    NO. The e-mail servers allow an e-mail inbox to send and receive mails on an average conversation basis. In order to send your e-mails at a fast pace and without getting blocked, the e-mail server bound the number of mails you can send to a certain number per e-mail inbox, it may vary depending on the hosting server you are using. Going over that limitation bans your account for a while, because the host thinks your e-mail account has been hacked. A routing server doesn’t have any sending limitation, however it delivers the mails at a slower pace, possibly during off-peak hours, to avoid getting banned. It also possesses multiple IPs, to alleviate any ban. At last, the routing servers are subject to monitoring to not get their reputation tainted, if something happens, they act steadily to ask for one or multiple IP unbans.
  • Can I do mass mailing with my sender e-mail?
    YES. After setting up your mass mailing subscription, we will lend you the DNS, SPF and DKIM saves to add into your domain enabling our routing server to send your newsletters while using your sender e-mail.
  • How to be sure my newsletters won’t become spams?
    Before sending any newsletter, we advise you to always go through some test on a large number of e-mail inboxes (Orange, Gmail, Yahoo, etc.). Some tools exist to help you grading the deliverability of your newsletter, like https://www.mail-tester.com/ or https://spamcheck.postmarkapp.com/ . We advocate you to use one of those tools during your testing period before sending anything, only send your newsletters if they get a good grading. If you have any worries, don’t forget our team is at your disposal by phone or by e-mail .
  • What are the rules to follow for mass mailing?
    Mass mailing is a highly regulated act, under liberty and computer science laws, GDPR (General Data Protection Regulation). So you are only allowed to use listings gained with the consent of the users, remove the invalid e-mails (*) and allow every user to unsubscribe (*).
    (*) => The newsletter interface that we provide handles by itself the bans of invalid e-mails and add an unsubscribe link, but if you send your mails through another tool those feature are under your responsibility.
    IRCF reserves the right to suspend any mass mailing subscription that does not comply with best practices and that could reduce the deliverability rate of our bulk routing servers.
  • What are the best practices to send a mass marketing e-mail?
    Here is a non-exhaustive list of the best practices to follow before sending your newsletters :

    • Before sending anything, always update your subscriber listing and make sure you have the rights (“GDPR” checkbox)
    • Subject: Avoid capital letters, add an “eyecandy” title , but keep it short (less than 50 characters)
    • HTML content : Divide the mail between text + pictures and links, do not only put a huge picture
    • Text content: Copy/paste your texts in this section, will allow some users to read the mail
    • Don’t send, first do multiple tests : test towards different inboxes for example Orange, Gmail, Yahoo, etc.
    • Don’t forget to use the grading tools before sending your mails : mail-tester.com for example
    • Never send a newsletter with a low grading (ex: mail-tester.com grade lower than 8/10)
    • Checks the texts and links (when its sent, its too late to turn back)
    • Check the CTA (Call To Action) : the purpose of a newsletter is to engender an action. What is it ? Can the link catch you eye right away?
    • Measure the CTA: Add the UTM settings on the links to have access to statistics in Google Analytics.
    • Avoid attachments, prioritize links
  • Can i get my own IP to send my mass mailing?
    YES, you just need to cross the corresponding setting. If you want to configure multiple dedicated IP contact-us.

Additional information

Mails par mois

5000, 10000, 20000, 40000

How to use routage.ircf.fr

SMTP settings of the mass mailing server

  • Inform your server address as routage.ircf.fr
  • The ports are 465 for the SSL security or 587 for the TLS security
  • If you want to send mails with the address of your linking, you have to permit this address on the web platform routage.ircf.fr

Add a sender

If you want to use routage.ircf.fr, you have to grant the access to the sender e-mail. To make that happen:

  • Go into the tab “Sender”
  • Click on “Add”
  • Write the sender’s adress, check the box “Active”, choose the instance, either ad-pool if you are sending newsletters, transactional-pool for the other kind of mails or your custom instance if you have one.
  • ” Save “
  • If you encounter the following errors :
    • Your domain name should contain a DKIM save : enter in the DNS log-in address a DKIM save that IRCF have to send to you
    • The SPF save of your domain has to include the server routage.ircf.fr : add in the DNS SPF save of the sender domain the server routage.ircf.fr

Unban a receiver

If a receiver had been banned during a former mass mailing :

  • Go in the tab “Banned”
  • You can search for the address
  • Click on the locker on the right to unban an address or check the the box on the left, and click on “Unban”, if you wish to unban all the address previously banned, it take place on the bottom checkbox of the page.

Track your mails

On the home page, you are able to see the list of your mails with different data, you can click on a row to see the details.

In the “Statistics” tab you can see your mails with their current status, through a temporal graph.

The status you can stumble upon are :

  • Connected : your e-mail application contacted the outgoing mail server
  • Anti-spam : your e-mail just got analyzed by our anti-spam
  • Ready to send : the e-mail is going into the waiting queue
  • Waiting : the e-mail is in the waiting queue
  • Sent : the e-mail got successfully sent
  • Delayed : the e-mail couldn’t be sent, another attempt will be done later
  • Rejected : the e-mail couldn’t get sent, no other attempt will be made. Check the details to understand the reason
  • Banned : the e-mail couldn’t get sent, no other attempt will be made. Check the details to understand the reason. No other attempt will be done toward this address for one year.

How to use newsletter.ircf.fr :

Create a sending list

  • Log in newsletter.ircf.fr with the username and password that we granted
  • Click on “See all the list” in the left menu
  • Click on “Add a new list”
  • Write the name of the list on the menu that just opened
  • Click on “Add subscribers”
  • Import your list in CSV, a guide and a example files will be supplied to ensure that you have a file with an appropriate format.

Create a newsletter

  • Log-in newsletter.ircf.fr with the username and password that we granted
  • Click on “New campaign” in the left menu, you can choose a newsletter template.
  • Write the information about your newsletter like the subject, the sender’s name and his e-mail address.
  • Design your newsletter while using the WYSIWYG editor on the right
  • If you wish to save your newsletter as a template, to use it again later, check “Yes” below “Save this email as template”
  • Click on “Save and pursue” at the bottom of the page
  • Test the sending of your newsletter, on the upper left, toward another of your e-mail address while using mail-tester.com, that will allow you to obtain a report on the quality of your newsletter as well as his deliverability grade.
  • Choose one or multiple lists for your campaign
  • Send your newsletter

Compose your newsletter :

1. Structure and add elements into your newsletter

The newsletters are mainly combined of HTML tags such as :

  • table : table
  • tr : table row
  • td : table data
  • img : image
  • a : link
  • h1, h2, h3 : title
  • p : paragraph
  • br : line break
  • span : text area

The HTML tags are interlocked in a hierarchy (ex : table > tr > td > img). When you select an element in your newsletter, the hierarchy of said element is brought to you on the editor bottom right. (ex : table > tr > td > p > span). You can click on a tag to go back up into the hierarchy (ex : i click on the tag”tr” to select the table row).

Make sure you always select the right tag depending on what you wish to do :

  • Copy a table : tag table
  • Change a cell : tag td
  • Delete a row : tag tr

2. Contextual menu / right click

The right click open a contextual menu (corresponding to the element you clicked on).

This menu grant access to the element settings, for example :

  • img : Image properties (adjust the width and height of the picture)
  • a : Edit link (change the URL link), Unlink (delete the link)
  • td : Cell (add a cell, delete a cell, divide a cell vertically, horizontally, etc.)
  • tr : Row (add a row, delete a row, etc.)
  • table : Table properties (border, margin, background color)

3. Keyboard shortcuts

It is often faster/easier to use the keyboard shortcuts in the editor, those shortcuts are the same as in Word or Excel. The most common shortcuts are :

  • CTRL+X = Cut
  • CTRL+C = Copy
  • CTRL+V = Paste
  • CTRL+Z = Undo
  • CTRL+Y = Redo
  • Suppr = Delete
  • Entrée = Create a new paragraph
  • Shift+Entrée = Line break

4. Saves and tests

Remember to save your work regularly.

Test your newsletter on multiple e-mail applications (Orange, Gmail, Yahoo, Outlook, Thunderbird, etc.), on mail-tester.com (at least once) and on phone.